kimbell

art

museum

For the Kimbell Art Museum, one of the country’s most respected art institutions, I led creative direction on a series of community activations designed to extend the reach of major exhibitions beyond the museum’s walls and into shared public space. These activations were shaped to invite interaction and curiosity, allowing broader audiences to engage with exhibition themes in accessible, human ways.

Rather than traditional advertising, these activations treated each exhibition as a story to be activated in the world.

Close-up of hands touching a metal surface with numerous pins or nails, wearing red sleeves.

For Renoir: The Body, The Senses, the work manifested as a large interactive pin wall installed in downtown Fort Worth’s Sundance Square. Inspired by the exhibition’s focus on embodiment and sensory experience, the installation invited people — from children to adults — to physically engage with the piece, creating ever-changing impressions that reflected the human form. This tangible interaction made the exhibition’s ideas approachable and shareable outside the museum context.

Empty outdoor plaza with metal tables and chairs, a sign for Kimbell Art Museum, and a building in the background with large windows and brick facade.
Public outdoor art installation at Kimbell Art Museum showcasing a textured portrait with the word 'Renoir' below it, set on a large metallic stand.

For the Queen Nefertari’s Egypt activation, the strategy was rooted in both physical and digital engagement. Outdoor murals and ground clings placed in high-foot-traffic areas introduced themes of discovery and cultural heritage. To deepen connection with the exhibition, we also developed simple augmented reality filters tied to exhibition elements, allowing people to interact with aspects of Nefertari’s world through their phones. These digital extensions offered a gentle invitation to visit the museum while respecting public health contexts and audience comfort.

These activations broadened the museum’s presence in the community, encouraging organic engagement and serving as accessible entry points into the exhibitions they supported. By situating experiences outside gallery walls, they helped shift perception of art from something observed in isolation to something shared and participatory within everyday urban life.

More importantly, the work reflects an approach to cultural activation that privileges intention over spectacle: physical interaction and emerging tools were used not for their own sake but to invite curiosity, connection, and shared experience.