Fort
Worth
Zoo
As Agency of Record for the Fort Worth Zoo, I’ve been part of the creative team guiding strategy and execution across brand and seasonal campaigns for one of the region’s most visible cultural institutions.
Over time, my role has evolved from designer to creative director on the account, contributing to long-term brand stewardship in close collaboration with Zoo leadership, internal teams, and senior creative leadership.
Selected campaigns spanning seasonal promotions, milestone moments, and year-over-year creative, developed in partnership with the Zoo’s internal team and designed for extension across omnichannel campaigns and in-park environments.
This ongoing partnership contributed to sustained growth in attendance and membership, including multiple record-breaking years during my tenure.
More importantly, it reflects a long-term client relationship built on trust, creative consistency, and the ability to evolve a beloved brand without losing its identity.
Predators of Asia and Africa
Habitat Opening Campaign
Zoo Membership
Multi-Year Campaign
Boo at the zoo
Annual Campaign - 2025
